Public Relations & Marketing Consultant

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As a public relations and marketing consultant, Fanny develops and implements public relations and marketing strategies to build and sustain brand awareness for corporate clients. In addition, Fanny partners with New York and California based public relations agencies, advising senior management on media strategy and securing feature media placements on behalf of agencies’ clients.

Feature media placements for corporate clients and public relations agencies’ clients include national print media, such as Wall Street Journal, New York Times, USA Today, Business Week, Robb Report, Condé Nast Traveler, Town & Country, Metropolitan Home, Men’s Health, Playboy, USA Weekend, Parade among others as well as syndicates such as Associated Press and Reuters. National broadcast for coverage ranging from expert interviews to product placements includes CNN, CNBC, MSNBC, BBC, Early Show, The Rachael Ray Show and The View.

Fanny also successfully implements media campaigns for select regional programs and has achieved coverage in top tier markets, including but not limited to New York, Los Angeles, San Francisco, Chicago, Philadelphia, Boston and Atlanta.

Fanny has acted as media consultant for the following public relations and marketing firms:

• Echos Communications (San Francisco, CA)
• Maven Communications (San Francisco , CA)
• Morris Marketing Communications (Menlo Park, CA)
• Columbus PRCo (New York, NY)
• The Morris + King Company (New York, NY)
• EVINS Communication (New York, NY)
• La Force & Stevens (New York, NY)
• Arieff Communications (San Francisco, CA)
• Samantha Slaven Public Relations (Los Angeles, CA)

As public relations advisor for above agencies, Fanny worked closely with agencies’ principals and account teams, and achieved business and consumer media coverage for top tier companies in the industries of travel and hospitality, wine and spirits, media properties and digital technology as well as entertainment, real estate, non-profit, beauty, health care, politics, education and design. Partial project list includes: launch of new Levi’s line for men; developed media and consumer awareness of Cervical Cancer Awareness month; obtained science and education coverage for Pfizer GENOME project; secured broadcast coverage for media tour with CEO of Four Seasons Hotels; announced ground breakings for The Ritz-Carlton Club; and developed national and regional programs for Pravda Vodka.

In addition, Fanny has launched consumer products and services, and produced public relations and marketing campaigns to build media and consumer awareness of corporate clients and services. Sample projects include but are not limited to:

• Veggiecation Program (Ridgewood, NJ): Developed and implemented public relations campaign for nutrition education company that provides health and nutrition programs for elementary level classrooms nationwide. Publicize and market regional programs and oversee national outreach for brand.
• Becoming Baby (San Francisco, CA): Created media and marketing kit for product launch of infant skin care line developed by a pediatrician mother.
• San Francisco SPCA (San Francisco, CA): Composed talking points, Q&A scripts and guidelines for introductory Web video of the Leanne B. Roberts Animal Care Center.
• VERVE Skin Laser Medical Spa (New York, NY): Expanded VERVE brand, including the opening of its new SoHo location, as well as developed press kit and marketing collateral to build consumer awareness of new VERVE location and seasonal programs. Developed public relations campaign with primary focus on local New York City market, including select press trips.
• Style Made Simple (New York, NY): Developed public relations and marketing collateral for personal shopping and closet makeover company, which was founded by stylist from The Learning Channel’s What Not To Wear. In addition, solicited and negotiated sponsorship opportunities as well as onsite appearances at select events targeting New York City market. Developed seasonal programs for marketing and public relations purposes.
• Oona Health, Inc. (New York, NY): Created and implemented media strategy for women’s health and alternative health trade publications in order to develop awareness amongst national and local retailers of Oona Health’s line of women’s supplements.
• Roselawn Inn (Highland Mills, NY): Negotiated and secured sponsorship and marketing opportunities targeting New York City clientele in order to develop consumer awareness of historical estate rental property, and developed with owner seasonal guest programs for advertising and marketing purposes.
• The Ervolino Partnership (New York, NY): Advised founder of real estate development company on messaging for new residential development property, Magnolia Court. Wrote marketing collateral for brochures and website.

Fanny is also a former board member and director of public relations and marketing for Women in Consulting (WIC), a leading non-profit organization dedicated to enhancing networking and business growth for independent consultants and small business owners in the San Francisco Bay area.

Fanny started to consult for corporate clients and public relations agencies while attending graduate school in New York City. Prior to consulting, Fanny was a public relations executive with New York City based public relations agencies, such as Rubenstein Public Relations. As a public relations executive with New York City agencies, Fanny worked closely with agencies’ principals to develop public relations and marketing campaigns for clients that included beauty products, wine and spirits, hotels and restaurants, consumer web sites, non-profits and special events. Fanny achieved media coverage in top tier business and consumer media, negotiated clients’ sponsorships at select events, and secured executive participation at key industry events.